Michael Cassini – VP of Creative
Pinnacle Advertising and Marketing Group brought on Michael Cassini as Vice President of Creative last month.
Cassini will oversee Pinnacle’s creative department and continue to produce award-winning creative solutions for its clients through various media channels including TV, radio, digital, social, outdoor and print.
Cassini joins Pinnacle from Zimmerman Advertising, where he was Associate Creative Director. He was responsible for creating local, regional, and national campaigns, as well as overseeing a large creative team. In his 17-year career, he’s produced successful campaigns for Papa John’s with Peyton Manning and received an Effie for his work with the Miami Dolphins.
“Michael brings to Pinnacle an impressive track record in the world of creative. His leadership and guidance will be a huge asset for our vast client roster and our staff,” said Peter Gary, CEO of Pinnacle Advertising and Marketing Group.
Other major brands that Cassini has worked on include McDonald’s, Nissan, Chuck E. Cheese’s, Five Below, Virgin Mobile, Boston Market, and more. He still gets a kick out of using his persuasive writing skills to come up with new ways to make people hungry, buy cars, want to play games, and, overall, keep the audience engaged.
“I’m so thrilled to join this talented team of individuals as they build memorable messaging that, most importantly, make money for our clients. I live for the challenge to stretch the capabilities of my imagination to create solutions for clients and ads that resonate with our targeted audiences,” said Cassini.
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