Michael Cassini – VP of Creative

Pinnacle Advertising and Marketing Group brought on Michael Cassini as Vice President of Creative last month. Cassini will oversee Pinnacle’s creative department and continue to produce [...]

Elon Musk’s Greatest Marketing Stunt

On February 6, 2018, Elon Musk launched his Flacon Heavy rocket as the initial start to his private space-flight company SpaceX. Not only was this a successful launch for his rocket but it was [...]

Super Bowl Commercials

Peter Gary, the CEO of Pinnacle Advertising and Marketing, gives his insight and analysis of this year’s Super Bowl commercials. Click the link below to get a sneak peak into a few of the [...]

New Diet Coke ALERT!

Coca-Cola just announced they are making massive changes to Diet Coke. No need to fear diet soda lovers, the original Diet Coke flavor will remain untouched. Rafael Acevedo, Coca Cola North [...]

Native Advertising – What Is It?

A somewhat new advertising phrase is making it’s way into the mainstream: Native Advertising. If you haven’t heard it, you’re not alone. In fact, according to the infographic [...]

Copywriters: What Do We Really Do?

After working for the better part of a decade as an ad agency copywriter, there’s nothing more sigh-inducing than someone asking me the seemingly innocuous ice-breaker, “So, what do you do?” It’s [...]

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