How Digital Marketing Is Changing in 2020
Listen, the world of Digital Marketing is constantly changing. This isn’t news to us. We are a digital advertising agency after all. For us, our main goal it to be able to constantly stay up to date with tracking these evolutions. We have to keep up with every update to help both our business and your business grow.
Keeping up with digital media trends is key to enhancing your business objectives. With that being said, the question everyone is asking now is: how will digital marketing change in 2020?
For starters, customers want security. They want you to lock up their information and throw away the key. No more data leaks. No more losing sleep at night, wondering if that online H&M purchase just sealed your fate, providing some data thief your whole life story including the summer you only wore Bermuda shorts. We’re talking about you, not us. Let’s get back on topic.
According to Jared Atchison of Forbes, many consumers feel that the privacy of their online information is the biggest factor in deciding which website they go to for purchases. In 2020, the need for better security will only increase, making it a priority. The need for security isn’t limited to small and medium-sized businesses. In 2019, more than 1 million T-Mobile customers dealt with a security breach that compromised their billing address, phone numbers, names, account numbers, and other forms of personal information. Keeping our information private should be the main focus of this new decade or businesses can expect to lose customers.
We can also expect brands and businesses to focus on providing us with instant gratification. Consumers seem to have less time for waiting and want access to resources and information quicker than ever before. As we become a more technologically advanced society, a demand for faster, better interactions will form. It’s why we believe conversational marketing will evolve as a powerful digital marketing strategy this year by using feedback and data to improve consumer engagement.
Atchison writes “live support, chatbots, loyalty programs and email marketing all use conversational marketing.” This type of marketing also provides a personal and positive touch for companies and brands that may feel overly professional online.
We can also expect interactive content marketing to take off as it’s one of the best ways to interact with consumers directly. Like a high school dodgeball game, participation is key to becoming the first pick. Some examples of interactive content marketing include:
Interactive content is effective because it provides free interaction for consumers. Consumers love to engage with brands who appreciate their input, making them feel like they are a part of something and have a say over a brand’s decisions.