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CENTRAL FLORIDA ACURA CASE STUDY

CLIENT CHALLENGE

The Central Florida Acura Dealers had very little digital experience. So they posed the question to Pinnacle and asked “What does digital offer that traditional does not, and how can we best allocate our dollars in that space?”

PROPOSAL

The answer was to create a highly targeted digital media buy based on extremely granular audience segmentation and programmatic targeting using data from Oracle and Pandora. This buy, aided by Pinnacle’s close relationships with these two digital powerhouses, helped secure a 12% growth for Central Florida Acura in our first year.

CAMPAIGN STRATEGY

Pinnacle activated a digital strategy utilizing non-skippable video pre-roll and display inventory on Pandora.

CUSTOM SOLUTION

Pinnacle partnered with Oracle’s Data Management Platform (DMP) and Pandora which allowed for extremely granular audience segmentation and programmatic targeting.

CAMPAIGN RESULTS

Objective: Drive click-thru traffic to dealership locations

ADDITIONAL SERVICEES

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DIGITAL BANNER ADS

Pinnacle H-M redesigned the print ads to a cleaner, elegant layout incorporating the new photography, creative copy and an offer to entice guests to book. Past guest email marketing creative with a responsive, more modern design and increased click thru rates and conversions. Redesigned the Meeting Planner Kit to target the group market.

VIDEO PRODUCTION

The new photography complemented the modern designs and elevated the brand.

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