JM LEXUS CASE STUDY

21% Sales Growth YOY

When the #1 Lexus dealer in the world for over 20 consecutive years taps you to head up their marketing, you know their goal isn’t just to stay #1, but to grow the lead. In our first year with JM Lexus, they not only held that coveted #1 spot, but we helped them grow their business by 21%

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DIGITAL BANNER ADS

Pinnacle H-M redesigned the print ads to a cleaner, elegant layout incorporating the new photography, creative copy and an offer to entice guests to book. Past guest email marketing creative with a responsive, more modern design and increased click thru rates and conversions. Redesigned the Meeting Planner Kit to target the group market.

PHOTO SHOOTS

The new photography complemented the modern designs and elevated the brand.

Lexus Photo Shoot

VIDEO PRODUCTION

The new photography complemented the modern designs and elevated the brand.

RESULTS

Ponte Vedra Resorts saw an increase in digital revenue across the board as a result of the new photography, creative redesigns and media planning.

PAST GUEST EBLASTS:

Revenue: $2,824,591
Spend: $29,000
ROAS: 97:1

CONSORTIA MARKETING:

Revenue: $108,280
Spend: $9,499
ROAS: 11:1

TRIPADVISOR:

Revenue: $1000,205
Spend: $18,084
ROAS: 5.5:1

RETARGETING:

Revenue: $137,629
Spend: $11,170
ROAS: 12:1

GOOGLE PAID SEARCH:

Revenue: $393,607
Spend: $96,975
ROAS: 4:1

Lexus Email and Banner Ads

A SUCCESSFUL OUTCOME

The Ponte Vedra Inn & Club saw an hotel revenue increase of 55% in revenue YOY.

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