PONTE VEDRA CASE STUDY
Ponte Vedra Resorts tasked Pinnacle with rebranding their two resorts – specifically, giving them a more modern look and feel, as well as some needed brand consistency. We were also tasked with increasing their revenue by targeting potential guests for leisure and group business, as well as increasing guest returns. Pinnacle executed architectural and lifestyle photoshoots, redesigns of print ads, emails, collateral and banner ads, executed comprehensive digital and print media plans, and a public relations strategy that resulted in a 55% increase in hotel revenue YOY.
Pinnacle H-M accomplished these tasks by implementing the following strategy:
- Architectural and lifestyle photo shoots
- Redesigns of print ads, emails, collateral and banner ads
- Comprehensive digital and print media plan
- Public Relations plan
The new photography complemented the modern designs and elevated the brand.
CREATIVE PRINT, DIGITAL & COLLATERALS
Pinnacle H-M redesigned the print ads to a cleaner, elegant layout incorporating the new photography, creative copy and an offer to entice guests to book. Past guest email marketing creative with a responsive, more modern design and increased click thru rates and conversions. Redesigned the Meeting Planner Kit to target the group market.
Ponte Vedra Resorts saw an increase in digital revenue across the board as a result of the new photography, creative redesigns and media planning and a 25.9% increase in return on ad spend.
PAST GUEST EBLASTS:
GOOGLE PAID SEARCH:
A SUCCESSFUL OUTCOME
The Ponte Vedra Inn & Club saw an hotel revenue increase of 55% in revenue YOY.