Ponte Vedra Logo

PONTE VEDRA CASE STUDY

Ponte Vedra Resorts tasked Pinnacle with rebranding their two resorts – specifically, giving them a more modern look and feel, as well as some needed brand consistency.  We were also tasked with increasing their revenue by targeting potential guests for leisure and group business, as well as increasing guest returns. Pinnacle executed architectural and lifestyle photoshoots, redesigns of print ads, emails, collateral and banner ads, executed comprehensive digital and print media plans, and a public relations strategy that resulted in a 55% increase in hotel revenue YOY.

Pinnacle H-M accomplished these tasks by implementing the following strategy:

  • Architectural and lifestyle photo shoots
  • Redesigns of print ads, emails, collateral and banner ads
  • Comprehensive digital and print media plan
  • Public Relations plan

PHOTO SHOOTS

The new photography complemented the modern designs and elevated the brand.

Ponte Vedra Photo Shoot

CREATIVE PRINT, DIGITAL & COLLATERALS

Pinnacle H-M redesigned the print ads to a cleaner, elegant layout incorporating the new photography, creative copy and an offer to entice guests to book. Past guest email marketing creative with a responsive, more modern design and increased click thru rates and conversions. Redesigned the Meeting Planner Kit to target the group market.

Ponte Vedra Ad

RESULTS

Ponte Vedra Resorts saw an increase in digital revenue across the board as a result of the new photography, creative redesigns and media planning and a 25.9% increase in return on ad spend.

PAST GUEST EBLASTS:

Revenue: $2,824,591
Spend: $29,000
ROAS: 97:1

CONSORTIA MARKETING:

Revenue: $108,280
Spend: $9,499
ROAS: 11:1

TRIPADVISOR:

Revenue: $1000,205
Spend: $18,084
ROAS: 5.5:1

RETARGETING:

Revenue: $137,629
Spend: $11,170
ROAS: 12:1

GOOGLE PAID SEARCH:

Revenue: $393,607
Spend: $96,975
ROAS: 4:1

Ponte Vedra Ads

A SUCCESSFUL OUTCOME

The Ponte Vedra Inn & Club saw an hotel revenue increase of 55% in revenue YOY.

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