PONTE VEDRA CASE STUDY
Ponte Vedra Resorts tasked Pinnacle with rebranding their two resorts – specifically, giving them a more modern look and feel, as well as some needed brand consistency. We were also tasked with increasing their revenue by targeting potential guests for leisure and group business, as well as increasing guest returns. Pinnacle executed architectural and lifestyle photoshoots, redesigns of print ads, emails, collateral and banner ads, executed comprehensive digital and print media plans, and a public relations strategy that resulted in a 55% increase in hotel revenue YOY.
Pinnacle H-M accomplished these tasks by implementing the following strategy:
- Architectural and lifestyle photo shoots
- Redesigns of print ads, emails, collateral and banner ads
- Comprehensive digital and print media plan
- Public Relations plan